History



Our Journey Since 1962

Founded as a modest retail kiryana store in 1962 in Leh, we have grown and evolved over six decades into a trusted name in FMCG distribution. We're proud of our long history and our commitment to delivering quality products to our customers.

Pioneering FMCG Distribution Since 1987

In 1987, we took a significant step by entering the world of FMCG distribution, beginning with Leh. This was the start of our journey, connecting people with the products they love. Since then, we've learned, adapted, and thrived.

Expanding Our Reach, Nurturing Expertise

Our journey took us to other parts of India, helping us evolve and refine our processes:
1993: We expanded our reach to Jammu, bringing our products to a diverse community.
2003: Noida became our home, connecting us with the vibrant Delhi NCR region.

Operating in the tier-1, tier-2 and sparsely populated region like Noida, Jammu & Ladakh respectively, we've honed our skills, adapting to different markets and serving a variety of customer needs. This diverse experience has contributed to our robust processes and an unparalleled understanding of direct FMCG distribution